

Since 2012, Hyundai Motor has continuously commissioned Universe Everything to create its cultural platform, transforming the brand's forward-looking vision into imaginative immersive experiences. The universe is renowned for its unique visual language and pioneering explorations in the field of interactive media art, always committed to contemplating the proposition of "human nature" in the digital age. His works not only vividly illustrate the core value of "people-oriented progress" in modern automobiles, but also demonstrate the brand's relentless pursuit of innovation at the intersection of art, technology, and humanitie

As stated by Matt Pyke, the founder of the universe, "Our creative purpose is to demonstrate the intrinsic value of 'human' in creation. Even if the work appears in industrial and automated forms, its fundamental essence lies in the spiritual core of human nature remaining in all things.


自创立伊始,现代汽车始终致力于推动人类迈向更美好的未来。而作为全球数字艺术创新先驱,宇宙万物亦通过艺术探索积极助力人类进步。基于共同的价值观,双方过去十余年的合作已演变为一个自我更新的创意生态系统,不仅滋养着彼此的灵感互动,更持续推动着面向未来的共同愿景。


现代汽车 × 宇宙万物:跨越十年的共创
展期:2025年10月9日 – 2026年6月7日
艺术家:宇宙万物(Universal Everything)
地点:现代汽车文化中心,北京朝阳区酒仙桥路4号798艺术区E-1
