资讯

Modern cars x everything in the universe: a decade long co creation

Modern cars x everything in the universe: a decade long co creation
Hyundai Motor and the British digital art group Universe and Everything join hands to present an exhibition, tracing an extraordinary creative journey and celebrating more than ten years of collaboration.
 
The works of all things in the universe not only vividly illustrate the core value of modern cars' "people-oriented progress", but also demonstrate the brand's unremitting pursuit of innovation at the intersection of art, technology, and humanities.
 
On October 9th, the exhibition "Modern Cars x Everything in the Universe: Co Creation Across Ten Years" kicked off at the Modern Automobile Culture Center. This exhibition celebrates over a decade of collaboration by showcasing the extraordinary creative journey of Hyundai Motor and the British digital art group Universe.
「现代汽车 × 宇宙万物:跨越十年的共创」展览现场
Rooted in the core concept of "creative energy", the Modern Automotive Culture Center (Beijing) is a space where art, culture, technology, and humanities blend together. As a creative laboratory, this place gathers diverse voices and dialogues through immersive exhibitions and innovative projects, continuously exploring new visions of mobile travel.

 
宇宙万物,《人造之象》,4K视频,1分30秒循环播放,2023。受现代汽车委托创作。

Since 2012, Hyundai Motor has continuously commissioned Universe Everything to create its cultural platform, transforming the brand's forward-looking vision into imaginative immersive experiences. The universe is renowned for its unique visual language and pioneering explorations in the field of interactive media art, always committed to contemplating the proposition of "human nature" in the digital age. His works not only vividly illustrate the core value of "people-oriented progress" in modern automobiles, but also demonstrate the brand's relentless pursuit of innovation at the intersection of art, technology, and humanitie

宇宙万物,《部落》,4K视频,1分30秒循环播放,2022。受现代汽车委托创作。
The works presented in the exhibition include "Artificial Symbols" (2023), "Tribes" (2022), "We are All Unique" (2022), "Circular Regeneration" (2022), and "Running for Sustainability" (2020). Artists draw inspiration from human movements, natural forms, and clean energy cycles to create poetic and flowing images, guiding viewers to reflect on life
 
The profound and dynamic relationship between living organisms and the environment. In these works, technology is transformed into the language of imagination, arousing people's re examination of their relationship with the world and using the power of art to find new inspirations and inspirations.

 

宇宙万物,《我们都是独一无二的》,4K视频,1分30秒循环播放,2022。受现代汽车委托创作。

As stated by Matt Pyke, the founder of the universe, "Our creative purpose is to demonstrate the intrinsic value of 'human' in creation. Even if the work appears in industrial and automated forms, its fundamental essence lies in the spiritual core of human nature remaining in all things.

 

宇宙万物,《循环再生》,4K视频,2分钟循环播放,2022。受现代汽车委托创作。

自创立伊始,现代汽车始终致力于推动人类迈向更美好的未来。而作为全球数字艺术创新先驱,宇宙万物亦通过艺术探索积极助力人类进步。基于共同的价值观,双方过去十余年的合作已演变为一个自我更新的创意生态系统,不仅滋养着彼此的灵感互动,更持续推动着面向未来的共同愿景。

 

宇宙万物,《奔流永续》,4K视频,3分钟循环播放,2020。受现代汽车委托创作。
「现代汽车 × 宇宙万物:跨越十年的共创」展览现场

现代汽车 × 宇宙万物:跨越十年的共创

展期:2025年10月9日 – 2026年6月7日

艺术家:宇宙万物(Universal Everything)

地点:现代汽车文化中心,北京朝阳区酒仙桥路4号798艺术区E-1